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ROCK THE VOTE’S MISSION: To engage and build political power for young people in our country.
Founded twenty-one years ago at the intersection of popular culture and politics, Rock the Vote has registered more than five million young people and has become a trusted source of information for young people about registering to vote and casting a ballot. We use music, popular culture, new technologies and grassroots organizing to motivate and mobilize young people in our country to participate in every election, with the goal of seizing the power of the youth vote to create political and social change.
The Millennial Generation is diverse and huge in number, making up nearly 1/4 of the entire electorate in 2012. This is both the challenge and the opportunity. Rock the Vote is dedicated to building the political power of young people by engaging them in the electoral process, urging politicians to pay attention to issues that matter to young voters, and protecting their fundamental right to vote. Our goal is to reinvigorate our country’s democracy and redefine citizenship for a generation in 2012 and beyond.